THE
G SPOT
Make
sure your mailing ethic is all wrapped up
Three
simple steps
Step
1: If your printer has mailing facilities on site contract them
to handle the whole job. Not having to deliver the print to a separate
mailing house reduces the impact on your carbon footprint. Alternatively
try and source a supplier as close to the printer as possible.
Step
2: Make sure the material you're using is easily recyclable -
most are. Avoid material that sounds crinkly when touched.
Step
3: Make sure your mailing wrap carries a recycle logo - it's
amazing how many that are entitled to don't. If people are unsure whether
or not something is recyclable it's likely to go in the bin.
For
more information about recycling polythene visit
recycling@
polyprint.co.uk
Sponsored
by
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Yes,
we all make mistakes, even spell checkers! But what is the quickest and
most efficient way to convey your corrections to the person producing
the files?
If proofreading is a part of your daily routine then I
would recommend investing in Acrobat 7 Professional (version 9 is available
but more expensive). This allows to you to easily mark up copy amendments
on the supplied pdf. Simply place your cursor where the error is, go to
> comment > add note and type the correction. The notes will appear
when the pdf is emailed back to your designer but will not appear when
printed.
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| If
however proof reading is not a daily occurrence for you, a more traditional
method of marking up hard proofs may be the answer.
In
1976 the BS-5262 part 2 British Standard for proof correction marks was
published. Whilst the full catalogue of marks is pretty extensive, the
most common are still widely used and provide an instant shorthand.
For
example compare
Second
paragraph, third line down, three words in. Please insert "little"
in between the "The" and the "red"
with
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Below
is a brief guide to the most frequently used marks and their meaning.
But be creative, two or more marks combined can also be used. For example
combine the insert mark and the space mark to convey insert space.
It may take a little
while for this to become second nature, but once mastered the time saved
will make it well worth the effort.
One final point, if
you do mark up hard proofs please use a red pen.
For more examples
of British Standard Proof Correction marks go to
www.math.ualberta.ca
Next
month: stochastic screening and it's impact on colour
repro |
